Description: Consumer research for management decisions

Bibliographic Details
Main Author:	Prince, Melvin (Author)
Other Authors:	Silbert, Irene A.
Format:	Book
Language:	English
Published:	New York: John Wiley & Sons, 1982.
Subjects:	Consumer -- > Research Marketing research

Description
Physical Description:	xiii, 210 pages: illustrations; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0471097152 (hardback)