Consumer research for management decisions

Consumer research for management decisions

Bibliographic Details
Main Authors: Prince, Melvin (Author), Silbert, Irene A. (Author)
Format: Book
Language:English
Published: New York : John Wiley & Sons 1982
Subjects:
Consumer > Research
Marketing research
Description
Physical Description:xiii, 210 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0471097152 (hardback)

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