Contemporary advertising

Bibliographic Details
Main Author: Bovee, Courtland L. (Author)
Other Authors: Arens, William F.
Format: Book
Language:English
Published: Homewood, Illinois: Irwin, 1986.
Edition:Second Edition.
Subjects:
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020 |a 0256033021  
040 |a INS 
090 0 0 |a HF5821   |b .B68 1986 
100 1 |a Bovee, Courtland L.   |e author  
245 1 0 |a Contemporary advertising   |c Courtland L. Bovee, William F. Aren. 
250 |a Second Edition. 
264 1 |a Homewood, Illinois:   |b Irwin,   |c 1986. 
300 |a various pagings:   |b illustrations;   |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Includes index 
650 0 |a Advertising  
700 1 |a Arens, William F.  
999 |a 0000003721  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN