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00000cam a2200000 7i4500 |
| 001 |
0000004071 |
| 005 |
20240930.0 |
| 008 |
991208 ilua eng |
| 020 |
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|a 0256033021
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| 040 |
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|a INS
|b eng
|e rda
|
| 090 |
0 |
0 |
|a HF5821
|b .B68 1986
|
| 100 |
1 |
|
|a Bovee, Courtland L. ,
|e author
|
| 245 |
1 |
0 |
|a Contemporary advertising
|c Courtland L. Bovee, William F. Aren
|
| 250 |
|
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|a Second Edition
|
| 264 |
|
1 |
|a Homewood, Illinois :
|b Irwin
|c 1986
|
| 300 |
|
|
|a various pagings :
|b illustrations ;
|c 28 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 500 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Arens, William F. ,
|e author
|
| 999 |
|
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|a 0000003721
|b BOOK
|c Open Shelf
|e Default branch
|