Contemporary advertising

Bibliographic Details
Main Author: Bovee, Courtland L. (Author)
Other Authors: Arens, William F.
Format: Book
Language:English
Published: Homewood, Illinois: Irwin, 1986.
Edition:Second Edition.
Subjects:
Description
Item Description:Includes index
Physical Description:various pagings: illustrations; 28 cm.
ISBN:0256033021