APA (7th ed.) Citation

Bovee, C. L., & Arens, W. F. (1986). Contemporary advertising (Second Edition.). Irwin.

Chicago Style (17th ed.) Citation

Bovee, Courtland L., and William F. Arens. Contemporary Advertising. Second Edition. Homewood, Illinois: Irwin, 1986.

MLA (9th ed.) Citation

Bovee, Courtland L., and William F. Arens. Contemporary Advertising. Second Edition. Irwin, 1986.