APA Citation

Bovee, C. L., & Arens, W. F. (1986). Contemporary advertising (Second Edition.). Homewood, Illinois: Irwin.

Chicago Style Citation

Bovee, Courtland L., and William F. Arens. Contemporary Advertising. Second Edition. Homewood, Illinois: Irwin, 1986.

MLA Citation

Bovee, Courtland L., and William F. Arens. Contemporary Advertising. Second Edition. Homewood, Illinois: Irwin, 1986.

Warning: These citations may not always be 100% accurate.