APA (7th ed.) Citation

Desatnick, R. L. (1987). Managing to keep the customer: How to achieve and maintain superior customer service throughout the organization. Jossey - Base Publishers.

Chicago Style (17th ed.) Citation

Desatnick, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. San Francisco, London: Jossey - Base Publishers, 1987.

MLA (9th ed.) Citation

Desatnick, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. Jossey - Base Publishers, 1987.