Desatnick, R. L. (1987). Managing to keep the customer: How to achieve and maintain superior customer service throughout the organization. San Francisco, London: Jossey - Base Publishers.
Chicago Style CitationDesatnick, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. San Francisco, London: Jossey - Base Publishers, 1987.
MLA CitationDesatnick, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. San Francisco, London: Jossey - Base Publishers, 1987.
Warning: These citations may not always be 100% accurate.