The marketing workbench : Using computers for better performance

Bibliographic Details
Main Author: McCann, John M. (Author)
Format: Book
Language:English
Published: Homewood, Illinois: Dow Jones-Irwin, 1986.
Subjects:
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090 0 0 |a HF5415.13   |b .M26 1986 
100 1 |a McCann, John M.   |e author  
245 1 4 |a The marketing workbench :   |b Using computers for better performance   |c John M. McCann. 
264 1 |a Homewood, Illinois:   |b Dow Jones-Irwin,   |c 1986. 
300 |a xi, 259 pages;   |c 23 cm. 
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338 |a volume  |2 rdacarrier 
500 |a Includes index 
650 0 |a Marketing management  
650 0 |a Marketing  
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