Cover Image

The marketing workbench : Using computers for better performance

Bibliographic Details
Main Author: McCann, John M. (Author)
Format: Book
Language:English
Published: Homewood, Illinois: Dow Jones-Irwin, 1986.
Subjects:
Marketing management
Marketing
Description
Item Description:Includes index
Physical Description:xi, 259 pages; 23 cm.
ISBN:087094763X

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