Marketing management : A strategic planning approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
1984
|
| Subjects: |
MARC
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| 001 | 0000003239 | ||
| 005 | 20050418.0 | ||
| 020 | |a 0070088659 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5415.13. |b B775 1984 |
| 100 | 1 | |a Buell, Victor P. | |
| 245 | 1 | 0 | |a Marketing management : |b A strategic planning approach |c Victor P. Buell |
| 260 | |a New York : |b McGraw-Hill , |c 1984 | ||
| 300 | |a xxi, 682p. ; |c 24 cm. | ||
| 650 | 0 | 0 | |a Marketing |x Management |
| 999 | |a 0000004230 |b BOOK |c Open Shelf |e Default branch | ||