The principles and practice of marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London :
Pitman Publishing ,
1992
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000002627 | ||
| 005 | 20050418.0 | ||
| 020 | |a 027302583X | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5415. |b F68 1992 |
| 100 | 1 | |a Frain, John | |
| 245 | 1 | 4 | |a The principles and practice of marketing |c John Frain |
| 260 | |a London : |b Pitman Publishing , |c 1992 | ||
| 300 | |a 514 p ; |c 21 cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 999 | |a 0000005704 |b BOOK |c Open Shelf |e Default branch | ||