APA Citation

Frain, J. (1992). The principles and practice of marketing. London: Pitman Publishing.

Chicago Style Citation

Frain, John. The Principles and Practice of Marketing. London: Pitman Publishing, 1992.

MLA Citation

Frain, John. The Principles and Practice of Marketing. London: Pitman Publishing, 1992.

Warning: These citations may not always be 100% accurate.