APA (7th ed.) Citation

Frain, J. (1992). The principles and practice of marketing. Pitman Publishing.

Chicago Style (17th ed.) Citation

Frain, John. The Principles and Practice of Marketing. London: Pitman Publishing, 1992.

MLA (9th ed.) Citation

Frain, John. The Principles and Practice of Marketing. Pitman Publishing, 1992.

Warning: These citations may not always be 100% accurate.