Developing, implementing and managing an effective marketing plan
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Illinois :
American Marketing Association ,
1994
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000002065 | ||
| 005 | 20050419.0 | ||
| 020 | |a 0844233722 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF545.13. |b G568 1994 |
| 100 | 1 | |a Goetsch, Hal | |
| 245 | 1 | 0 | |a Developing, implementing and managing an effective marketing plan |c Hal Goetsch |
| 260 | |a Illinois : |b American Marketing Association , |c 1994 | ||
| 300 | |a 249p. | ||
| 650 | 0 | 0 | |a Marketing |x management |
| 650 | 0 | 0 | |a Marketing |x planning |
| 999 | |a 0000007165 |b BOOK |c Open Shelf |e Default branch | ||