APA Citation

Goetsch, H. (1994). Developing, implementing and managing an effective marketing plan. Illinois: American Marketing Association.

Chicago Style Citation

Goetsch, Hal. Developing, Implementing and Managing an Effective Marketing Plan. Illinois: American Marketing Association, 1994.

MLA Citation

Goetsch, Hal. Developing, Implementing and Managing an Effective Marketing Plan. Illinois: American Marketing Association, 1994.

Warning: These citations may not always be 100% accurate.