APA (7th ed.) Citation

Goetsch, H. (1994). Developing, implementing and managing an effective marketing plan. American Marketing Association.

Chicago Style (17th ed.) Citation

Goetsch, Hal. Developing, Implementing and Managing an Effective Marketing Plan. Illinois: American Marketing Association, 1994.

MLA (9th ed.) Citation

Goetsch, Hal. Developing, Implementing and Managing an Effective Marketing Plan. American Marketing Association, 1994.