APA (7th ed.) Citation

Russ, F. A., & Kirkpatric, C. A. (1982). Marketing. Little Brown and Co.

Chicago Style (17th ed.) Citation

Russ, Frederick A., and Charles A. Kirkpatric. Marketing. Boston: Little Brown and Co, 1982.

MLA (9th ed.) Citation

Russ, Frederick A., and Charles A. Kirkpatric. Marketing. Little Brown and Co, 1982.