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20240924.0 |
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240711 nju a eng |
| 020 |
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|a 0135579279 (hardback)
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| 040 |
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|a INS
|b eng
|e rda
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| 090 |
0 |
0 |
|a RHF5415.13
|b .K68 1984
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
|
| 245 |
1 |
0 |
|a Marketing management :
|b analysis, planning, and control
|c Philip Kotler
|
| 250 |
|
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|a Firth edition
|
| 264 |
|
1 |
|a Englewood Cliffs, New Jersey :
|b Prentice-Hall
|c 1984
|
| 264 |
|
4 |
|c ©1984
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| 300 |
|
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|a xxi, 794 pages :
|b colour illustrations ;
|c 25 cm.
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 500 |
|
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|a Includes index
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| 650 |
|
0 |
|a Marketing management
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| 999 |
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|a 0000002290
|b BOOK
|c Reference
|e Default branch
|