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240711 nju a eng |
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|a 0135579279 (hardback)
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| 040 |
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|a INS
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| 090 |
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|a RHF5415.13
|b .K68 1984
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| 100 |
1 |
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|a Kotler, Philip
|e author
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| 245 |
1 |
0 |
|a Marketing management :
|b analysis, planning, and control
|c Philip Kotler.
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| 250 |
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|a Firth edition.
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| 264 |
|
1 |
|a Englewood Cliffs, New Jersey:
|b Prentice-Hall,
|c 1984.
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| 264 |
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4 |
|c ♭1984.
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| 300 |
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|a xxi, 794 pages:
|b colour illustrations;
|c 25 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Includes index
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| 650 |
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|a Marketing management
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| 999 |
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|a 0000002290
|b BOOK
|c Reference
|e PERPUSTAKAAN INSPEN
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