Marketing management : analysis, planning, and control
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, New Jersey:
Prentice-Hall,
1984.
|
| Edition: | Firth edition. |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxi, 794 pages: colour illustrations; 25 cm. |
| ISBN: | 0135579279 (hardback) |