APA (7th ed.) Citation

Kotler, P. (1984). Marketing management: Analysis, planning, and control (Firth edition.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Firth edition. Englewood Cliffs, New Jersey: Prentice-Hall, 1984.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Firth edition. Prentice-Hall, 1984.