Kotler, P. (1984). Marketing management: Analysis, planning, and control (Firth edition.). Englewood Cliffs, New Jersey: Prentice-Hall.
Chicago Style CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Firth edition. Englewood Cliffs, New Jersey: Prentice-Hall, 1984.
MLA CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Firth edition. Englewood Cliffs, New Jersey: Prentice-Hall, 1984.
Warning: These citations may not always be 100% accurate.