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Principles of marketing
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Principles of marketing
Bibliographic Details
Main Author:
Kotler, Philips
Other Authors:
Armstrong, Gary
Format:
Book
Published:
New Jersey:
Prentice Hall,
1994.
Edition:
Sixth edition.
Subjects:
Marketing
Holdings
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Description
Physical Description:
xx, 692 pages; 28 cm.
ISBN:
0130980390
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