APA Citation

Kotler, P., & Armstrong, G. (1994). Principles of marketing (Sixth edition.). New Jersey: Prentice Hall.

Chicago Style Citation

Kotler, Philips, and Gary Armstrong. Principles of Marketing. Sixth edition. New Jersey: Prentice Hall, 1994.

MLA Citation

Kotler, Philips, and Gary Armstrong. Principles of Marketing. Sixth edition. New Jersey: Prentice Hall, 1994.

Warning: These citations may not always be 100% accurate.