Marketing management : Analysis, planning implementation and control

Bibliographic Details
Main Author: Kotler, Philips
Format: Book
Published: New Jersey: Prentice Hall, 1994.
Edition:8th ed.
Subjects:
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245 1 0 |a Marketing management :   |b Analysis, planning implementation and control   |c Philips Kotler. 
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300 |a 801p;   |c 24 cm. 
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