Big business blunders : Mistakes in multinational marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Illinois :
Dow Jones-Irwin ,
1983
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000000530 | ||
| 005 | 20050503.0 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF1009.5. |b R49 1983 |
| 100 | 1 | |a Ricks, David A. | |
| 245 | 1 | 0 | |a Big business blunders : |b Mistakes in multinational marketing |c David A. Ricks |
| 260 | |a Illinois : |b Dow Jones-Irwin , |c 1983 | ||
| 300 | |a x, 158p. ; |c 24 cm. | ||
| 500 | |a Includes bibliography | ||
| 650 | 0 | 0 | |a Business |
| 650 | 0 | 0 | |a Business cycles |
| 999 | |a 0000002199 |b BOOK |c Open Shelf |e Default branch | ||