APA Citation

Ricks, D. A. (1983). Big business blunders: Mistakes in multinational marketing. Illinois: Dow Jones-Irwin.

Chicago Style Citation

Ricks, David A. Big Business Blunders: Mistakes in Multinational Marketing. Illinois: Dow Jones-Irwin, 1983.

MLA Citation

Ricks, David A. Big Business Blunders: Mistakes in Multinational Marketing. Illinois: Dow Jones-Irwin, 1983.

Warning: These citations may not always be 100% accurate.