APA Citation

Zikmund, W. G. (1982). Exploring marketing research. Chicago: Dryden Press.

Chicago Style Citation

Zikmund, William G. Exploring Marketing Research. Chicago: Dryden Press, 1982.

MLA Citation

Zikmund, William G. Exploring Marketing Research. Chicago: Dryden Press, 1982.

Warning: These citations may not always be 100% accurate.