APA Citation

Busch, P. S., & Houston, M. J. Marketing: Strategic foundation. Homewood, Illinois.

Chicago Style Citation

Busch, Paul S., and Michael J. Houston. Marketing: Strategic Foundation. Homewood, Illinois.

MLA Citation

Busch, Paul S., and Michael J. Houston. Marketing: Strategic Foundation. Homewood, Illinois.

Warning: These citations may not always be 100% accurate.