Search Results - Trout, Jack

Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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  1. 1
    Marketing warfare

    Marketing warfare by Ries, Al, Trout, Jack

    Published 1986
  2. 2
    Positioning : The battle for your mind

    Positioning : The battle for your mind by Ries, Al

    Published 2001
    Other Authors: “…Trout, Jack…”