Search Results - Ries, Al

Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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  1. 1
    Positioning : The battle for your mind

    Positioning : The battle for your mind by Ries, Al

    Published 2001
  2. 2
    The 22 immutable laws of branding

    The 22 immutable laws of branding by Ries, Al

    Published 1998
  3. 3
    Marketing warfare

    Marketing warfare by Ries, Al, Trout, Jack

    Published 1986