Search Results - Bitner, Mary Jo

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    Services marketing

    Services marketing by Zeithaml Valarie A.

    Published 1996
    Other Authors: “…Bitner, Mary Jo…”
  2. 2
    Services marketing : Integrating customer focus across the firm

    Services marketing : Integrating customer focus across the firm by Zeithaml, Valarie A.

    Published 2000
    Other Authors: “…Bitner, Mary Jo…”