J. Scott Armstrong

John Scott Armstrong (March 26, 1937 – September 28, 2023) was an author, forecasting and marketing expert, and an Emeritus Professor of Marketing at the Wharton School of the University of Pennsylvania. Armstrong's research and writing in forecasting promote the ideas that in order to maximize accuracy, forecasting methods should rely on evidence-based methods. Provided by Wikipedia
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by Armstrong, J. Scott
Published 1985